I check for these color forecasts habitually and they always make me think of the diatribe that Miranda Priestly goes on about Andy's blue sweater in "The Devil Wears Prada" . . .
You go to your closet and you select out, oh I don't know, that lumpy blue sweater, for instance, because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that that sweater is not just blue, it's not turquoise, it's not lapis, it's actually cerulean. You're also blithely unaware of the fact that in 2002, Oscar De La Renta did a collection of cerulean gowns. And then I think it was Yves St Laurent, wasn't it, who showed cerulean military jackets? And then cerulean quickly showed up in the collections of 8 different designers. Then it filtered down through the department stores and then trickled on down into some tragic casual corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and so it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing the sweater that was selected for you by the people in this room.
People tend to think that colors just "become" popular, but what most don't know is that there is an entire industry devoted to forecasting what colors are the next big thing. I'm especially liking the blues and greens for 2008. I have been in a "green" phase for a while now, especially what I like to call "bright olive" and I have included a silk blouse in this color. My kitchen is very close to this, maybe a little bit darker and people often say, "Wow, what a great color. I would never have thought to paint such a bold color." Or, depending on their personality, they may say, "I love this color but I could never live with it." I just know that it makes me happy every time I go in my kitchen, even if it didn't make the Pantone list.
And fashion designers would agree . . . good design is about following the rules while great design is knowing when to break them.
If you would like to see or download the entire 33 page pdf from Pantone, click here.
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